ELITE MARKET RESEARCH - NATIONWIDE

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Elite Medical & Market Research-Nationwide
 

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What is Market Research?

It is any activity aimed at understanding the behavior of consumers in a certain market.

Market research is series of actions of the systematic collection of data, about a particular target market,

competitors, customers, market trends, etc.  The aim of market research is to obtain an in-depth understanding of 

the particular subject. Market Research always involves some configuration of data collection - either Secondary

Research (sometimes called desk, document or investigative research) or direct from the consumer - fieldwork.

Market Research is either quantitative, qualitative, or a combination of both. Qualitative and quantitative market


 

Types of qualitative market research methodologies


Market Research Depth Interviews                                                                                                                           A single respondent is interviewed based on various themes and topics (can be conducted either face to face or via
the phone).


Market Research Paired Depths
The same as a depth interview but there are two respondents. Particularly useful when ideas need to be 'bounced
off' one another.   

                                             
 
Triads
Conducted with three respondents.


 
Market Research Mini-Groups

Contains 4-5 respondents.


Group Discussions or Focus Groups
Normally contain 8+ respondents. With groups you benefit from the interaction between the different
personalities.


 
Market Research Observation -   Observing a respondent in their 'natural' environment.     


                                                                                                                                                                                              Ethnography - Research involving observation of and interactions with the people being studied in their own environment,  (usually their home) often for a long period of time. (Hours)

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