What is Market Research?
It is any activity aimed at understanding the behavior of consumers in a certain market.
Market research is series of actions of the systematic collection of data, about a particular target market, competitors, customers, market trends, etc. The aim of market research is to obtain an in-depth understanding of the particular subject. Market Research always involves some configuration of data collection - either Secondary Research (sometimes called desk, document or investigative research) or direct from the consumer - fieldwork.
Market Research is either quantitative, qualitative, or a combination of both. Qualitative and quantitative market
Types of qualitative market research methodologies
Market Research Depth Interviews A single respondent is interviewed based on various themes and topics (can be conducted either face to face or via the phone).
Market Research Paired Depths
Group Discussions or Focus Groups